Working with a Jersey City–based matcha business, I helped transform their visual identity into something more cohesive, expressive, and rooted in their farmers market beginnings. The brand needed to feel just as inviting at their farmers market stand as it did online, so we stuck with a hand written feel with the menu and illustrations.

I designed a series of monthly menus tailored for seasonal offerings, alongside merchandise and signage that captured attention and reinforced brand personality. I also created social media assets to extend that identity into the digital space.

The result was a consistent, flexible design system that supported the brand’s growth and made it instantly recognizable in Jersey City!