Designed and optimized lifecycle email campaigns for TONYMOLY. Helped translate the brand’s playful, product-driven identity into high-performing, conversion-focused newsletters. Created scalable design systems that balanced editorial storytelling with clear commercial intent across launches and seasonal promotions!

By refining layout hierarchy, product framing, and CTA strategy, the campaigns consistently delivered strong results. Open rates nearing 50%, conversion rates up to 1.5%+, and top-performing sends generating over $1.7K in revenue. Performance remained steady through continues iteration and data-informed decisions.