Designed and art-directed weekly email campaigns to drive engagement and conversion while maintaining a strong, consistent brand voice. Each newsletter was thoughtfully crafted to balance promotional goals with editorial storytelling—highlighting new launches, skincare education, and seasonal campaigns.

I developed modular templates that allowed for visual flexibility while ensuring brand cohesion across all touch points, helping the brand connect with a large and loyal subscriber base. Increasing to an open rate of 25% and click-through rates to 5%.